REEBOK X VICTORIA BECKHAM
FROM THE GYM TO THE STREETS
The debut collection of the new partnership between Reebok and fashion guru Victoria Beckham thrives on the shared ambition to unveil a fresh take on premium sportswear, underpinned by a simple, modern design story. Inspired by Beckham’s globetrotting lifestyle, spent between Los Angeles and London, the collection features a range of technical garments, some of which are unisex, designed to seamlessly float back and forth from the gym to the streets. The mix between the laid-back Californian spirit and refined British tailoring sets off a curated selection of essential performance and streetwear pieces for a contemporary lifestyle. The color palette includes camel, silver, white, black and sunset orange.
“Each piece is designed to flex, adapt and transition for the optimum workout, but it was also important that I created a something that is fashion forward and can blend seamlessly into any wardrobe,” says Beckham of the design process. “I wanted a collection that works with a busy schedule like mine. The pieces have the technical ability that I need for the gym but are simple and adaptable enough to work with my lifestyle and I have personally wear tested each performance piece during workouts.”
For her part, Karen Reuther, VP of Creative Direction at Reebok, believes that the collection “boldly reveals Victoria’s vision that is strong and confident, with a modern and inclusive point of view.”