EXCLUSIVE PROJECT: RICCARDO TISCI'S FIRST BURBERRY COLLECTION TAKES OVER ANTONIA
THE START OF SOMETHING NEW
In a global exclusive, Antonia is one of the two stores chosen by Burberry to unveil the SS 2019 collection, the first designed by Riccardo Tisci since he joined the storied British house as Chief Creative Officer last March, almost 10 days before the official worldwide retail roll out.
Moreover, from Feb. 18-22, all the Antonia windows will be blanketed in Burberry for a full high-impact visibility.
Tisci’s SS 2019 collection celebrates the melting pot of creativity and style traditions at the heart of the British culture, from the punk and rebellious, to the formal and refined. The Italian designer also introduced the TB Bag, a tribute to the house’s heritage by using the initials of founder Thomas Burberry, delivered in a range of colors and styles.
“I was thinking a lot about journeys as I started putting together my first Burberry collection. From my personal journey back to London 20 years after I showed my graduate collection here, to how far I have come. I was also inspired by how much London – the city that made me dream to become a designer - has evolved. This show is a celebration of the cultures, the traditions and the codes of this historic fashion house and of the eclecticism that makes up the beautifully diverse United Kingdom,” said Tisci.
To bring his vision for Burberry to life, Tisci’s debut ad campaign was shot by a multigenerational cast of photographers - Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow - all with a very different energy, experience and point of views.
Their contrasting imagery captured Tisci’s diverse and inclusive vision, whilst translating the new cues and codes for Burberry in their own inimitable style.
The multicultural stars of the campaign include Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett.
“The thing that excites me the most about Burberry is how inclusive it is - it appeals to everyone no matter their age, their social standing, their race, their gender. So, when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people - from the millennial to the mature, to the British and to the international,” said Tisci.