SPECIAL PROJECTS: FENDI @ ANTONIA MILANO
Antonia Milano celebrates Fendi and its extraordinary mix of artistry and virtuosity with an exclusive customized window project, created especially for us by the Roman luxurygoods house, and featuring a crop of fresh new arrivals for the F/W 2021-22 season, the first designed by Kim Jones. The dedicated window installation, unveiling today, runs through Sept. 14.
The three key words intrinsic to the visuals are sustainability, Made in Italy artisanship and preciousness. The focal point of the installation is the Fendi O’Lock chain link, a new signature logo element that will draw a line of continuity in the future of the Roman luxurygoods house, which also adorns a new jewelry range designed by Delfina Delettrez Fendi.
In the windows, the O'Lock element appears in the form of eye-catching props made of wood, thus fully recyclable and treated with non-chemical gold primers and finishes. It is crafted using the labor-intensive “gold leaf” traditional technique that dates back to the 17th century. Lately, Fendi has increasingly turned to seasoned Italian artisans for its visual props, cutting back on transportation and consequentially reducing C02 emissions.
On the fashion front, the collection inks a new chapter for the storied house, presented through a homage to its key codes and the women who have enshrined its legacy. Drawing upon the femininity and savoir-faire that are deeply interlaced with the Fendi tradition, Jones celebrates the extraordinary Italian elegance from a new perspective. And more precisely, inspired by the impeccable wardrobes of the five Fendi sisters, plus Silvia Venturini Fendi’s daily uniform. “The Fendi family are women of intellect who work hard – and that’s what I wanted to celebrate,” notes Jones. “A powerful dynasty.”
The collection is complemented by a wealth of new accessories, designed by Silvia Venturini Fendi, starting with the debut of the Fendi First bag, a new silhouette that homages the brand's off-kilter irreverence by tilting the Fendi monogram into the frame of a clutch, available in myriad variations on the theme in-store only.