NEW BRAND: A.W.A.K.E. MODE
Established in 2012 by Natalia Alaverdian, whose unique eye for fashion was fined-tuned through a multi-disciplinary career encompassing styling, art direction and photography, A.W.A.K.E. Mode stands for All Wonderful Adventures Kindle Enthusiasm. With her clothes and accessories, Alaverdian aspires to offer a personal and distinctive voice that balances conceptual storytelling with commercial clout. In that light, she offers her very own fresh signature variations on classic shirting, tailored coats, tops and dresses, primarily inspired by characters and animals from history, art and film, especially from Japanese culture.