NOW NEW: POP TRADING COMPANY
Amsterdam-based contemporary skate label, Pop Trading Company, embraces the chillier season with plenty of edgy new outerwear and a heftier focus on knitwear, plus the usual Pop suspects, such as stripes, solid sweats, headwear and an innovative take on their popular cargo pants, this time with a Nineties rinsed denim twist.
Moreover, the lineup features a collaboration with legendary skateboard innovator Brian Lotti, who over the years has also become a renowned artist known for his use of vibrant hues, quick staccatos and heavy impasto strokes to create urban landscapes that capture the spontaneity of light and movement.
The Japan-born and L.A-based Lotti is credited for having masterminded the “Bigspin” and is celebrated for his effortless style on a board.
Pop Trading Company remains true to its skate heritage with its own team and store located in the Red Light District, hosting skate sessions across the city, organizing quizzes and collaborating with artists, photographers and brands.