BLACK FRIDAY: -35% OFF. ANTONIABLACKFRIDAY35 AT CHECKOUT
BACK
UNVEILING NEW BRAND MSFTSREP

UNVEILING NEW BRAND MSFTSREP

Lifestyle fashion label-cum-collective MSFTSrep, co-founded by siblings Jaden and Willow Smith, alongside Moises Arias and his brother, Mateo (aka “¿Téo?”), celebrates its 10th anniversary next year and the icing on the cake will be showing as guest star at the world-renowned Pitti Uomo fair in Florence. A short film featuring Smith and his masked mates, captured in motley skate spots and Metro Rail locations in downtown Los Angeles, highlights “Untitled, a three-look lineup comprising of a tailored suit, a hoodie dress, and a snow pant set, each referencing snow, surf, and skate culture, and reinterpreted with a streetwear vibe. The looks, which are all Made in Italy, are part of a wider celebratory collection.

DISCOVER THE COLLECTION