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EXCLUSIVE: CELEBRATING MONCLER’S 70TH ANNIVERSARY WITH THE ICONIC MAYA JACKET

EXCLUSIVE: CELEBRATING MONCLER’S 70TH ANNIVERSARY WITH THE ICONIC MAYA JACKET

And what a spectacle it was! Celebrating its 70th anniversary, Moncler blanketed Milan’s iconic Piazza Duomo during Milan Fashion Week with an unprecedented event open to the public. Virna Toppi, the prima ballerina of the storied Teatro La Scala, opened the performance featuring 1,952 dancers, a number that represented Moncler’s founding year. All the artists wore the iconic Moncler Maya 70 Jacket in white.

Indeed, at the center of this historical milestone, Moncler celebrates its signature Moncler Maya 70

Jacket with a limited-edition redesign featuring a commemorative logo—an infinity symbol wrapping the iconic mountain cockerel with the number 70—and new colorways.

The 13 special-edition hues run the gamut from metallic platinum to fresh pastels, from vivid tones to earthy neutrals, all inspired by the outdoors. Except for the platinum version, each one is crafted in Moncler’s new washed nylon luxe laqué: a lightweight, technical nylon, with a lustrous sheen and ultramodern laminated texture.

The exclusive platinum version is only available in a handful of selected doors worldwide, including Antonia Milano.

“This anniversary is an important moment for us as we look back at the path taken, whilst looking ahead to the future based on what we have learned and what we continue to dream,” says Remo Ruffini, Chairman and CEO of Moncler S.p.A. “Since the very first day, nothing at Moncler has been conventional nor ordinary. Sometimes I ask myself who would have thought that a sleeping bag designed in 1952 would have reached cities all over the world as a down jacket, would have been worn by all generations, stepped onto the runways and then be reinterpreted by various creative geniuses. Since the beginning, we have always pushed the brand and our ambitions towards higher peaks.”

Capping the momentum in a special global campaign called Moncler Extraordinary Forever, interpreted as an expedition into the brand’s extraordinary heritage and pioneering mountain history. A story of boldness emerges, linking past, present, and future through singular moments, captured by many lenses - a snow-capped K2, the Grenoble Winter Olympics, Paninari youth culture, high fashion spectacle, and unbridled Genius.

And now Moncler is eager to write the next chapters in its awe-inspiring story – and scale to even higher peaks of success.

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