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NEW BALANCE TEDDY SANTIS 2ND DROP
Jun 30, 2022

NEW BALANCE TEDDY SANTIS 2ND DROP

Teddy Santis has unveiled his first Made in USA collection as the new Creative Director for New Balance, comprising limited-edition models of the 990v1, and 990v3, in celebration of the 40th anniversary of the iconic 990 silhouette. Santis, who is also the founder and creative director of NYC apparel and lifestyle brand Aimé Leon Dore, is known for his authentic storytelling and strong narrative, which will be his overarching inspiration here, highlighting New Balance’s history, heritage, and craftsmanship through product, materials, and the use of color. “As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance. “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.”

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