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ANYA HINDMARCH PLAYS IT UP FOR SS 2015

Needless to say, Anya Hindmarch's funky and kooky bags are a red-carpet favorite and a worldwide hit with plenty of waiting lists. That's because the designer's inventive and humorous energy is infectious, splashing up her playful bags that always call to attention and spruce up a I-love-my-basics day. For SS 2015, Hindmarch unleashed her childhood dreams with a fantasy-filled line-up featuring speech bubbles with phrases like “Bags have feelings, too” and “Phwoar!”, alongside smiley faces, paint splotches and cartoonish designs, in shades of fluo orange, yellow and pink. Further elevating the personalization factor, Hindmarch set off the sticker mania, introducing a selection of embossed leather stickers inspired by her schoolgirl days. Stick 'em on anything from your clutch to your phone.

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