BLUE BLUE JAPAN SS 2016

Talk about true focus. Rarely do brands stick to their guns the way Blue Blue Japan has stayed true to its founding principle and distinctive aesthetic hinged on multiple variations of the finest indigo denim. The Tokyo-based brand was founded in the early Nineties and still today the indigo dye and manufacturing processes are obtained via erstwhile techniques carried out by seasoned craftsmen. The SS 2016 range, which channels a traditional feel, includes T-shirts, shorts, bomber jackets, shirts and tapered pants. Colorwise, surprise, the palette hardly steers from deep shades of blue – printed, tie-dyed, patched – to be worn in multiples and layered. And due to highlight the exclusive craftsmanship, these are the kind of pieces that gain edge with a timeworn, distressed feel. You know the look.