IN LOVE WITH NEW BRAND AMI

When Alexandre Mattiussi launched his Ami brand in 2011, he wanted to offer a full-range of neatly-detailed wardrobe essentials that blurred the line between casual and chic. Created in Paris and inspired by; the City of Lights ever since, Ami captures that typical French “je ne sais quoi” and the French capital's nonchalance, one that is at once relaxed, authentic and friendly. The name Ami, which is the French for friend, also plays with the designer's initials. Mattiussi forged his design aesthetic in time, working for several fashion houses, including Dior, Givenchy and Marc Jacobs, and traveling between Paris, Milan and New York. From the; very beginning, Ami struck a chord with both the press and buyers, who were lured by the label’s winning formula of stylish but affordable; staples ranging from denim to sweats, from bags to tuxedo jackets, from sneakers to sunglasses. In short, the kind of clothes Mattiussi wanted his “amis” to wear.