IN THE SPOTLIGHT: FRAME NEW ARRIVALS

A favorite among It girls and A-class celebrities, luxury denim and lifestyle brand Frame bridges the heritage and
quality of manufacturing in Los Angeles with a distinctly European aesthetic.
Since its inception in 2012, Frame has always been inspired by the French way of "dressed up casual" embodied
by the style icons of the Seventies, an attitude that reverberates through the new SS 2021 season, defined by
punchy layers infused with a cool girl, easy-does-it edge. Beige trench coats, Oxford shirts, ripped jeans, faux
leather blazers, blousons and trousers, mock croc coats, plus waves of total white, once again prove that Frame’s
coveted wardrobe classics are once again as desirable as it gets.