THE NEW ADIDAS ORIGINALS AD CAMPAIGN

Adidas Originals has masterminded a latest version of its star-studded “Originals Is Never Finished” ad campaign and video, this time fronting a gaggle of influential visionaries and creatives, including sexy songstress Dua Lipa, model/fashion designer Adrianne Ho, professional skateboarder Miles Silva, rapper Playboi Carti, NBA player Nick Young, hip-hop artist A$AP Ferg, actor and singer Lu Han, soccer player Marcelo Vieira, producer Kaytranada and soccer player and DJ Florencia Galarza. The campaign’s title, “Original Is Never Finished,” reaffirms the stance that original is never finished and that creativity should be in a constant state of evolution. The video is inspired by the pre-animation technique of zoetrope. The high-profile cast, which targets a new generation of Adidas consumers, wears the new season’s gear, including the eye-popping Adicolor apparel, the Action Sports skateboarding City Cup sneaker, the Crazy sneaker and the NMD sneaker.