THE NEW GCDS AD CAMPAIGN

The upbeat, neon-bright GCDS spring collection vibrates with a pop energy in the new ad campaign shot in L.A by Brianna Capozzi and starring a high-profile crop of Millennials – top model AltonMason, DJ Yung Taco, Esther McGregor and Lily McMenamy. The latter two are the daughters of actor Ewan McGregor and former super model Kristen McMenamy. The fun, fresh and lighthearted campaign expresses young joie de vivre with a carefree sensuality that also touches on diversity, which according to the brand’s founder, Giuliano Calza, is what makes each person unique. In general, the GCDS collection is wearable and lively consisting of trendy boiler suits, mini handkerchief skirts, silver bomber jackets and plenty of second-skin, eye-popping ath-leisure pieces, mismatched and layered to a cool street vibe.