EXCLUSIVE: FERRAGAMO @ANTONIA

A bright pop of red catalyzes the attention: our new window installation on Via Cusani is dedicated to Ferragamo’s first collection designed by Maximilian Davis. Unveiling a new dawn for the Italian luxurygoods house, Davis’ SS 2023 collection introduced a new Pantone Red that codifies Ferragamo’s iconic hue, paid tribute to the brand’s authentic legacy, and delivered a renaissance of its Hollywood history. “I wanted to pay tribute to Salvatore’s start by bringing in the culture of Hollywood – but new Hollywood,” explains Davis. “Its ease and sensuality; its sunset and sunrise.” Welcoming a fresh new beginning.