MAX MARA’S TEDDY FLUFFY RESIDENCE

The Max Mara Teddy Bear coat celebrates a big birthday: 10 years of success. Since its debut on the catwalk in 2013, this camel-colored, cocoon-cut coat has achieved iconic status. Its silhouette, plush fabric, and combination of glamour and playfulness have made it a favorite among fashion enthusiasts and a wardrobe essential. For a snug mini-me look, it is now also available for little girls.
To celebrate this important milestone, the Teddy Bear is embarking on a worldwide fashion adventure, hosting an open house called The Fluffy Residence. Milan is one of the stops and Antonia Sant’Andrea will host an event featuring a chalet-style installation wrapped in Teddy coziness inside Portrait Milano. The display starts on November 11 and lasts until November 18, with an exclusive event kicking it off on November 10.
Step inside this softly lit dimension of warm pleasure to detach from the hecticness of reality. Indulge with the Teddy Coat, a Max Mara signature that has evolved into a lifestyle piece, a comfort zone where one can feel at ease both inside and outside the home. The kid's and women’s capsule is available in-store. The women’s selection is also available online.