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NEW BRAND: PARIA/FARZANEH | All | dAgency

NEW BRAND: PARIA/FARZANEH

Paria Farzaneh built her fashion label through a fiercely independent exploration of her Iranian heritage, using her aesthetic to challenge the Western perception of Middle Eastern culture and style. How? By boldly blurring the lines between the two distinctly different worlds that have informed her experience. The designer believes that in today’s fast-paced environment, we face several factors on a daily basis, so we need to gear up to be warmer, windproof, waterproof, heat and environmentally sensitive. In that vein, Farzaneh employs Gore-Tex Infinium and Thermore, bonded with rich, densely-hues paisley patterns. Every jacket insulated with Thermore allows the recycling of up to 5 PET bottles while polyester is recycled from used fishing nets, plastic bottles and other post-consumer recycled PET, which offers a water-repellent, Pfc Free finish.

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