#SODEERTOME: THE GUCCI PRE-FALL 2020 AD CAMPAIGN

The new Gucci ad campaign is an ode to retrieved innocence, a return to the carefree and spontaneous magic time of childhood populated by imaginary friends and pets. Any pet, even a skunk or a frog - as best friends. So, immersed in a beautiful wild landscape bathed in a gleaming light, a cast of characters and a group of wonderful fairy tale animals are captured by Alasdair McLellan, bringing to life a series of portraiture vignettes. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks, and rabbits are all part of the imagery. Wouldn’t we all love to be children again?