THE ATTICO: LIFE AT LARGE S/S 2021

As fashionistas grapples with the most disrupting changes of our times, The Attico introduces Life at Large, a special new project that embraces inclusivity by exploring a more leisurely mood and sporty ease. Hence, dramatic volumes are tempered by loose shapes and ath-leisure materials in a palette of neutrals and gentle pastels. Jersey, washed canvas, cotton poplin, nylon and fleece are treated to achieve a timeworn patina while the house’s signature padded shoulders add boldness to sweatshirts and T-shirts, effortlessly worn as minidresses. The warmer season brings a new logo pattern, created as a mashup between a military camouflage motif and the The Attico letters, used on roomy outerwear, wrap-around minidress and jumpsuits. The ad campaign further elevates this new course. Interpreting the brand’s sense of community, cemented over the years, the images capture a wide cross-section of non-professional models, recruited from all walks of life through a call to action on the house’s social media.