Finamore 1925 and Antonia open Milan Fashion Week with a curated dialogue between traditional craftsmanship and digital innovation. The takeover begins with the windows. From June 21 to 27, the store in Via Cusani will become a digital canvas, featuring a large screen alongside five custom screen prints that narrate the vision of founder Carolina Finamore.
An exclusive in-store event on June 21 will spotlight the artisanal heritage of Naples: Finamore’s seamstresses will hand-embroider initials on purchased shirts, while two VR headsets will offer guests a virtual tour inside the brand’s Neapolitan atelier. A journey into the very heart of Finamore’s signature details, hand-stitched buttonholes, the Giglio stitch, and the brand’s distinctive shoulder gathering.
Finamore also introduces an exclusive NFT collection, gifting guests one-of-a-kind digital collectibles that capture the essence of craftsmanship through blockchain technology.
With sustainable initiatives like the “Energy Green” project, which powers production through solar energy, Finamore 1925 illustrates how heritage brands can commit to a more conscious and environmentally respectful idea of luxury.
The collection is available exclusively in-store in via Cusani 5, Milano.
